The digital marketing universe is constantly changing and evolving, and it’s imperative to keep up with the trends. Knowledge is a moving frontier and to get access to it, we need to stand on the shoulders of people who’ve already done the research.

Here, we will show the most relevant books to boost your marketing strategies.

How to Build a World-Class Internet Lead Generation Program


This beefy e-book,written by Peter Geisheker, covers how to use social media marketing tools in a proper way to attract and generate leads. It also talks about many different re-marketing strategies, how to build a strong landing page for sales, and even shares insight on how to do sales funnels to boost conversions.

Paid and Earned: The Two Sides of Influencer Marketing


Influencer marketing can be rather confusing, as we often don’t know when it’s appropriate to pay influencers or how to make them help us. This book,written by Jay Baer, discusses the proper strategies to use influencer’s marketing to your advantage. He also describes the different kinds of influencers and how to partner up with the right fit for you.

Actionable Social Media Strategies You Can Implement Today


This book, written by Kevan Lee, provides many tips and tricks on how to become successful using social media strategies to achieve your goals. You can find 25 social media strategies that can be adapted to work for any business.

Working in social media is not only about posting but about elaborating on what you should do to engage more.

Something new always works wonderfully for some people. That’s why we need to be aware of new trends. Learning new skills to improve your marketing skills is imperative, and there aren’t better sources than books written by professionals in the field. What new skill are you interested in learning?